Research: Data drives profit in the data-ready enterprise

Four Practices That Fuel Strategic Use Of Data

“Research: Data drives profit in the data-ready enterprise” combines the latest research from the Economist Intelligence Unit and our own global survey of IT professionals and C-level executives. What you’ll discover is striking.

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  • The link between the strategic use of data and financial performance is clear.
  • But few companies have come to grips with how to use data effectively, even as they rush to collect more of it.
  • There’s a disconnect between IT executives and rank-and-file data professionals in many organizations.
  • And that disconnect results in a less well-executed data strategy, which in turn impedes competitive responsiveness.

Fortunately, these attitudes and their implications suggest four best practices that can transform your business.

Find out more about them by downloading your complimentary copy of “Research: Data drives profit in the data-ready enterprise” today.