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Engage Customers

Fuel interactions with relevant, personalized, and timely information to increase customer loyalty and grow revenues.

Overview

The cost of not strategically managing customer data is high. If organizations remain product-centric and don’t evolve to meet increased customer expectations, they will be unable to capitalize on new opportunities and are at risk of becoming commoditized. No industry is immune. Competing on customer experience will determine the winners and losers in every industry. And it impacts the success of marketing programs, sales efforts, and service conversations. 

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Automation breeds confidence

With the ever-growing importance of customer experience to a company’s long-term viability, the increased number of applications and interaction points, and the threat of disruptive forces, it has become imperative that a company automate and align how it strategically and centrally manages and shares critical data. By creating a trusted, intelligent 360-degree view of customers, companies gain the decision confidence that’s needed to achieve customer experience success.  

Purpose-built to build trust

Informatica’s 360 engagement solutions deliver an intelligent 360-degree view of customers. At the heart of providing the great data needed for a great customer experience is master data management (MDM). It is built on the foundation of master data management, data governance, data governance and data quality, data security, and data as a service. It is purpose-built to create a trusted customer profile that is managed on an ongoing basis and can be shared across the business. It includes core customer data that can be found across marketing, sales, customer service, and finance; across lines of business; and across regions and channels. 

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Resources

Customer Success Stories

SulAmerica reduces IT costs and improves customer insights...

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Informatica helped Fannie Mae ensure clean and correct...

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Nissan Europe improves customer marketing with 360 ...

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