In-store experiences can still play a big role in customer satisfaction and loyalty, even as purchasing trends shift online. By integrating customer data from various systems, retailers can begin to understand how to curate in-store experience to drive traffic and sales.
Digital technologies, such as augmented reality (AR), can engage customers in fun and exciting ways, with fashion and home décor retailers leading AR app development. Providing comprehensive product information can help convert these applications from gimmicks into actual sales.
Determining product shelf space requirements can be challenging, even before considering online-related sales and buy online, pick-up in store (BOPIS) options. Integrating good quality data from multiple sales channels shows you where products are needed based on customer behavior and demand.