metadata-mq
  • Great Data – The Key to Building and Sustaining Customer Relationships

    In an ideal world, marketers would leverage their data to identify, segment, and target customers and prospects when and where they are most likely to respond, and with the best possible messaging to drive engagement, response, and sales conversations. Marketers don’t live in that ideal world. Garter finds that 82% of CMOs don’t feel prepared to deal with large sets of data. How can data enrichment help marketers get to that ideal world/overcome these challenges? See how to put data to work for you, the key challenges you need to understand, and how to solve these challenges with a strategy that combines data infrastructure and the content of your data itself.

  • Big Data for the Pharmaceutical Industry

    If pharmaceutical companies cannot reduce data management overhead they risk drowning in excessive data. The paper discusses how Life Science companies that wish to be competitive in a world that is rapidly expanding ‘beyond the pill’ can implement capabilities to quickly find relevant data to inform new initiatives or power new solutions and business models.

  • Data Quality Management: Beyond the Basics

    Not all data is equal. While all data may be important, it is critical to evaluate and prioritize data based on quality, usability and total value to your business mission, goals and objectives.