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Success Story

With Informatica Big Data Management, Verizon serves its customers with a consistent experience across all channels to reduce customer churn, improve marketing effectiveness, and increase personalization.

Success Story

Western Union built a data platform based on Hadoop and Informatica Big Data Edition

Success Story

Tinkoff Bank acquires and retains more customers at a lower cost with Informatica Big Data Management.

Success Story

Transamerica’s Enterprise Marketing and Analytics Platform provides a complete view and understanding of all customer relationships across Transamerica’s operations.

Success Story

Comcast processes massive amounts of streaming data from customer devices to understand consumer preferences and proactively address customer experience issues.

Success Story

Athletic team opens new lines of revenue with a single view of every fan

  • The Marketing Data Lake

    A story of how one data-driven marketing team tackled today’s most critical marketing challenge—to answer the simplest questions about leads and revenue.