“Data is good, but when it’s transformed into real-time pricing, dynamic reporting and KPI dashboards it becomes an immensely precious asset. With Informatica, Addivant is putting the potential of data to work to drastically improve the sales process, enable more accurate profitability analysis, a faster sales cycle and enhanced visibility to help us win with our customers.”
Nicholas Loeffler
Business Need
- Meet aggressive sales and operational goals of new private equity ownership.
- Enable sales teams to be competitive by providing pricing quickly and accurately to customers.
Challenges
- The process to support sales was lengthy and complex, and involved.
- The impact of data from critical factors such as shipping, regulations, and volume discounts on pricing had to be cross-tabulated.
- Moving data from SAP into Salesforce.com was manual and required using complex SAP protocols.
- Static reports that were often out-of-date, with an inefficient, cross-functional workflow.
Solutions & Results
- Addivant deployed Informatica Cloud for real-time extraction of SAP information to a Salesforce.com dashboard which was accessible on desktop as well as mobile devices.
- The company drastically improved the sales process, providing real-time pricing, dynamic reporting and dashboards that drilled down into KPIs, enabling accurate profitability analysis, a faster sales cycle, and enhanced visibility.
Products & Services
Informatica Cloud
Integrates cloud-based applications and on-premise databases and applications data quickly and easily.
Success Stories
British Telecom
British Telecom
AppDynamics
AppDynamics
Shire Pharmaceuticals
Shire Pharmaceuticals
