Informatica Named a Leader in Product Information Management
B2B and B2C customers alike expect seamless, engaging, personalized experiences across digital channels and touchpoints – and product information is key to delivering those experiences. “IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment ” explains why IDC has named Informatica’s Product Information Management (PIM) solution a market leader.
Download the report to learn:
- Why PIM has become critical to the end-to-end customer journey
- What to look for in choosing a PIM vendor
- IDC's key observations in evaluating Informatica’s strategy and capabilities