Customer Experience Management

 Create relevant, personalized experiences to increase customer engagement and grow revenues.

Power great customer experiences

An engaged customer is a loyal one—but customers continually expect more in terms of personalization and ease of shopping. To compete, you need end-to-end strategic management of your data. A 360-degree view of your customers allows you to create true omnichannel shopping experiences.

Understand and engage your customers more effectively with MDM - Customer 360 | Informatica

Build a 360-degree view of your customers

Customer data resides in multiple retail systems, including those that power marketing, physical stores, web shops, customer service, and more. Informatica's Customer 360 engagement solutions deliver trusted customer profiles, ensuring consistent, personalized experiences that build loyalty and reduce barriers to purchase.

Create a consistent product experience

Increase online basket conversion and reduce returns by providing consistent, high-quality, rich product information across all channels. Product 360 makes it easier to create great product and brand experiences, enabling customers to make more informed purchases, regardless of their preferred shopping channel.