American Equity is one of the top indexed annuity providers specializing in designing secure, innovative retirement solutions and providing financial stability with our broad product line of fixed and indexed annuities. We have a strong commitment to superior customer service, product integrity and secure retirement planning.
With this commitment, AEL partnered with Informatica to provide nightly feeds to their Agents, Broker/Dealers, and National Marketing organizations. AEL had a major challenge with moving data to and from these three channels and the process of onboarding new channels was taking approximately three weeks. To make functionality changes under the old process would take around three months from start to finish.
AEL implemented the full B2B Data Exchange stack which gave them the ability to add new Brokers/Dealers in one to two weeks. There is no longer a bottleneck and the wait on the Brokers/Dealers to be prepared. This is an increase in performance from three months. With this solution, their business in the broker dealer space has increased by 400%. The application process has now been able to be replicated by three different solutions with only mapping process changes. This has saved the customer nine months’ worth of work.