• 5 Ways to Enhance Product Experience

  Product information is a crucial part of the buying process. Learn how to leverage product data to engage customers and enhance the purchase journey.

• A Business Case for Customer Data Management

  A practical guide to getting buy in for a 360 degree customer view to fuel great customer experiences

• A Marketer’s Guide to Customer Experience

  Using modern data to bring your customer into focus

• Build a Better Customer 360

  A guide to using a Master Data Management (MDM) strategy for enterprise data management to enhance the banking customer 360.

• Build a Master Data Strategy to Power Business Results

  A comprehensive view with relevant and trusted data.

• A CDO's Guide to Customer Intelligence

  A guide for translating business requirements into a data strategy that delivers the best data-driven insights for customer experience.

• CDP Beyond Marketing

  A white paper from the Customer Data Platform Institute and Informatica on requirements and use cases for a CDP

• Data Matching in Your Master Data Management Solution

  This paper examines the challenges associated with identity resolution and critiques the methodologies currently available in the market. It also explains Informatica’s innovative approach to identity resolution and describes how your company can leverage it to maximize the value of your MDM investment and capture growth opportunities.

• Enable Omnichannel Experience with a Single, Trusted View of Data

  How you manage product data impacts omni-channel program success.

• 5 Ways to Enhance Product Experience

  Product information is a crucial part of the buying process. Learn how to leverage product data to engage customers and enhance the purchase journey.

• Gartner Vendor Rating: Informatica

  With this Gartner Vendor Rating Report, Informatica joins a select group of vendors that have undergone assessment in 6 key areas, including products, technology, strategy, and more.

• How to Get C-Level Buy-In for Your Trusted Data Initiatives

  Three actions expose hidden costs of bad data, quantify revenue gains from a data governance investment, and sell Master Data Management (MDM) to the business.

• Intelligent Master Data Management For Dummies®, Informatica Special Edition

  A guide to delivering trusted data to the business with MDM strategy and an intelligent MDM solution

• KuppingerCole Report Executive View: Informatica Customer 360

  Evaluation of Informatica Customer 360 solution, including capabilities, strengths, and implementation recommendations.

• 5 Data-Driven Challenges You Must Overcome to Strategically Manage Your Supply Chain

  The Evolving Role and Expectations for Supply Chain and Procurement.

• Intelligent Disruptors: Meet the Experts Behind Customer 360 Initiatives

  Five in-depth conversations with customer experience trailblazers who are successfully using multidomain master data management to achieve deeper relationship insights and unleash intelligent engagement.

• Road to Data-Driven New Retail

  Fast-tracking your growth with best-practice data strategies.

• Seven Steps Closer to Intelligent Customer Engagement,The Seven Imperatives For Great Customer Data Management

  Data management strategies for authentic customer experiences,Strategies for managing data to deliver great customer experiences.