Customers today expect always-on, data-rich yet intuitive ways to consume your products and services—for free. At the very least, they assume a product or service will be available in a subscription or performance-related model. To successfully deliver these experiences, your customer and product data must be in top shape. You need to incorporate real-time data, including contextual data sources such as environmental and location information. You may even want to crowdsource other customers’ operational or maintenance behavior to optimize a product’s performance.

Informatica Master Data Management and Big Data Management offerings unleash the power of this data by providing a comprehensive, scalable data management platform that delivers a holistic and trusted view of your customers and products.

Key Benefits

Capture market share for performance-based services

Drive brand equity

Optimize product performance

Effectively manage digital product content cost

Forecast customer behavior more accurately

Improve safety records

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