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 Omnichannel Product Experience

 Provide rich, relevant product content to deliver engaging research and shopping experiences

Optimize product experience across channels

Combine trusted, relevant product information with a better understanding of your customers to provide a rich experience across both traditional and emerging channels. The results? More conversions, improved up- and cross-selling opportunities, increased basket size—and fewer returns.

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Enhance supplier collaboration

Clean and clear product data drives sales. But data formatting and definitions often vary by supplier, taking valuable time and resources to clean up. Informatica MDM – Product 360 helps establish clear criteria for product information, so you can focus on marketing and sales strategies instead of manual data management.

Promote consistency

High-quality product data is one part of omnichannel success. You also need a central source for product content so you can easily manage, access, and share it—facilitating collaboration and delivering consistency across all channels, including e-commerce systems and e-marketplaces.

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Improve product time to market

Being first to market can give retailers a competitive advantage. By sharing standardized product data across merchandizing, sales, and marketing teams, retailers can deliver a consistent product experience and roll out new products faster.

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