Total Customer Relationship

Better understand your customers with a single view of them across all channels and touch points.

Build better customer profiles

What role does clean, consistent customer information play in your marketing, sales, and customer service initiatives? It plays a big role—huge, actually—whether you realize it or not. And if you don’t, chances are incomplete, inaccurate, and inconsistent customer data is hindering your ability to deliver great customer experiences.

If your goal is to engage customers across every point of contact—personalized marketing offers, relevant online and in-store interactions, or relationship-building customer service calls—knowing precisely who your customers are and their relationship with your business is key to attracting them, retaining them, and building their loyalty.


c09-solutions-total-customer-gartner Gartner analysts believe that by 2016, companies will compete primarily on the customer experiences they deliver.
c09-solutions-total-customer-2johns If Jonathan P. Robertson is not the same person as Jon Robertson, wouldn't you interact with them differently?

After all, the Jonathan P. Robertson who’s married with two kids, a dog, and a home in the suburbs is a very different person from the formerly single Jon Robertson who lived in a high-rise apartment in the city and traveled frequently for work. 

Wouldn’t you want to interact with them differently? What if you didn’t know they were the same person?

That’s where Informatica’s Total Customer Relationship solution comes in. Our solution:

  • Integrates customer information. It brings together data you expect to be consistent, but isn't (across applications like Salesforce, Marketo, ecommerce, and others).
  • Evaluates the quality of data. It makes sure the information is clean and accurate. If it isn’t, it fixes it.
  • Deduplicates it. Quickly reconciles “Jonathan P. Robertson” with “Jon Robertson” (but distinguishes between them and “J.P. Robertson”).
  • Enriches it. Lets you enhance the customer profile with third-party data such as education level, income, and marital status.
  • Validates it. Ensures you can reach your customers and prospects with valid phone numbers and email and physical addresses.
  • Relates it. Allows you to see relationships between customers and household members, products purchased, preferred locations, and more.
c09-solutions-total-customer-cmo A joint 2014 Gartner-CMO Club survey found that 25% of respondents cite leading the customer experience as the top increased expectation of CMOs.

Our Total Customer Relationship solution fuels business and analytical applications with clean, consistent, and connected customer profiles so marketing, sales, and customer service teams can get back to doing what they do best—which isn’t pulling fragmented customer information into spreadsheets and reconciling it manually.

Featured Solutions

Total Customer Relationship Solutions for Customer Service

Understand your customers’ total relationship with your business so you can deliver personalized experiences that boost loyalty and retention.

Total Customer Relationship Solutions for Marketing

Get a single customer view across channels and build trusted customer profiles that help you segment and personalize marketing offers.

Total Customer Relationship Solutions for Sales

Discover your customers’ total relationship with your business, including products purchased, so you can boost sales with relevant cross- and up-sell offers.

Customer Success Stories


With Informatica MDM – Product 360, PartsSource lowered time needed to launch new products from two hours to two minutes

Sutter Health

Sutter Health is reinventing healthcare in the digital era with the help of Informatica MDM


Centralizing student management systems from four systems to one platform ensuring clean data and full data management