Jardine Motors Group
Jardine Motors Group UK Limited (JMG UK) represents some of the world’s most prestigious and recognized car brands, including Audi, Porsche, Mercedes Benz, Jaguar, Land Rover, Ferrari, Aston Martin, and McLaren. The company operates motor vehicle franchises in more than 50 locations in the UK and employs approximately 2,700 people. Business operations include the sale of new and used vehicles, parts, service, financing, and insurance.
“Informatica Customer 360 is the glue that binds everything together and enables us to drive digital transformation while continuing to use our legacy systems.”
— Alex Brown, Head of Digital Marketing and Transformation, Jardine Motors Group
Business Need
Improve customer data to capture more leads and close sales
Personalize customer interactions at scale and across channels
Modernize the technology environment while gradually retiring legacy systems
Goals
Build better customer relationships by establishing a single view of the customer across multiple dealer management systems
Comply with General Data Protection Regulation (GDPR) privacy mandates and rights requirements around customer data
Drive digital transformation by feeding high-quality customer data into Salesforce sales, marketing, and service clouds
Solutions & Results
Consolidate customer data from legacy systems within Salesforce using Informatica Customer 360
Master customer and customer consent data to manage consent and fulfill customers’ data privacy requests
Use Informatica to maintain a single customer view within Salesforce, even as new information is entered into disparate legacy systems
Allows sales and marketing to build better customer relationships through digital marketing and householding
Facilitates GDPR compliance while empowering customers by putting them in charge of how their data is used
Enables digital transformation at dealerships’ own pace, without disrupting the business or relationships with auto and parts manufacturers
Products & Services
Informatica Intelligent Cloud Services
A next generation iPaaS, reimagined for new data management challenges with a microservices architecture.
Cloud Data Integration
Build advanced and complex integrations and run them at scale in a serverless environment or using Spark processing. Our modular and flexible approach to cloud data management improves business agility, allowing you to easily adopt new integration patterns and keep up with market changes
Cloud Customer 360 for Salesforce
Eliminate account and contact data inaccuracies in Salesforce for smarter customer relationships.
Success Stories
Driver and Vehicle Standards Agency
Driving Data Governance: DVSA Helps Make Britain’s Roads Safer with Trusted Data
Abu Dhabi Department of Culture and Tourism (DCT)
Promoting Culture and Tourism: Bringing More Visitors to Abu Dhabi Using Trusted Data
