This Online Tool Retailer, based in Germany, specializes in tools and industrial equipment. It is one of the subsidiaries of the world’s largest industrial supply companies.
“Informatica MDM – Product 360 helps us increase our sales, now we can provide the products and information our customers need.”
Business Need
- Enable web shop growth to more than 1 million product SKUs
- Accommodate up to 50 attributes per product
- Deploy new PIM system in 6 weeks to avoid revenue loss
- Improve the way products appear online
- Enable a five-person product management team to be more efficient while improving data quality
Challenges
- Increase sales and return visits by offering more products online with more accurate and complete product data
- Onboard new suppliers and their product catalogs faster and eliminate duplicate product entries
- Giving customers exceptional buying experiences to compete in today’s cutthroat environment for B2B e-commerce
Solutions & Results
- Replace homegrown product information management system with Informatica MDM – Product 360
- Automate evaluation of data completeness for required product photos, descriptions, and safety information using Informatica Data Quality
- Reduced time to onboard new suppliers from months to hours
- Improves product data quality, reduces risk, and cuts product data management time by 80%
- Use Informatica MDM – Product 360 to accelerate product publication to 17 online channels and identify duplicate entries
- Increased sales by 18% in a single year
- Gained a more accurate count of unique products by removing 44% of products that were duplicates entries
- A single user can now onboard multiple suppliers and thousands of products in a single day
Products & Services
Product 360 (PIM)
Manage complex product content across distribution channels and at scale.
Data Quality & Observability
Informatica data quality and observability ensures trusted, scalable data.
