Online Tool Retailer

This Online Tool Retailer, based in Germany, specializes in tools and industrial equipment. It is one of the subsidiaries of the world’s largest industrial supply companies.

“Informatica MDM – Product 360 helps us increase our sales, now we can provide the products and information our customers need.”

IT Director

Online Tool Retailer

Business Need

Enable web shop growth to more than 1 million product SKUs
Accommodate up to 50 attributes per product
Deploy new PIM system in 6 weeks to avoid revenue loss

Improve the way products appear online
Enable a five-person product management team to be more efficient while improving data quality

Challenges

Increase sales and return visits by offering more products online with more accurate and complete product data
Onboard new suppliers and their product catalogs faster and eliminate duplicate product entries

Giving customers exceptional buying experiences to compete in today’s cutthroat environment for B2B e-commerce

Solutions & Results

Replace homegrown product information management system with Informatica MDM – Product 360
Automate evaluation of data completeness for required product photos, descriptions, and safety information using Informatica Data Quality
Reduced time to onboard new suppliers from months to hours
Improves product data quality, reduces risk, and cuts product data management time by 80%

Use Informatica MDM – Product 360 to accelerate product publication to 17 online channels and identify duplicate entries
Increased sales by 18% in a single year
Gained a more accurate count of unique products by removing 44% of products that were duplicates entries
A single user can now onboard multiple suppliers and thousands of products in a single day

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