“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”
Business Needs
- Implement a modular, end-to-end MDM solution that includes embedded data quality
- Partner with a knowledgeable services organization to optimize deployment
- Integrate with cloud and on-premises applications for bi-directional MDM
Challenges
- Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
- Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
- Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively
Solutions & Results
- Deploy Informatica Multidomain MDM to master customer data across the organization
- Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
- Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer
Products & Services
Data Quality and Observability
Ensure consistently high data quality across cloud and on-premises data sources.
Professional Services
Expertise from an award-winning global team of nearly 500 consultants at the forefront of enterprise data integration.
Success Stories
Emirates NBD
Emirates NBD
AIA Singapore
AIA Singapore
Instituto de Crédito Oficial
Instituto de Crédito Oficial
