Santalucía Seguros
“Informatica MDM makes it very easy to match and merge different sources of information to get a single view of the customer, allowing us to personalize messages and send them to the right channel.”
– Carlos Garcia, Head of IT Channels and Clients
Business Need
Implement a modular, end-to-end MDM solution that includes embedded data quality
Integrate with cloud and on-premises applications for bi-directional MDM
Partner with a knowledgeable services organization to optimize deployment
Challenges
Transform from a policy-centric insurance company into a digitally-driven, customer-centric organization spanning multiple lines of business
Refresh IT solution portfolio to adapt to an evolving insurance market and enable different teams to work more collaboratively
Standardize customer names and mailing addresses dispersed throughout the organization to improve service and minimize duplicate or misdirected communications
Solutions & Results
Deploy Informatica Multidomain MDM to master customer data across the organization
Integrate Salesforce CRM and Salesforce Marketing Cloud to present business users with a complete, real-time view of each customer
Use Informatica Data Quality to enforce automated rules to correct common data quality issues in customer name and address fields
Products & Services
Informatica Multidomain MDM
Maximize the business value of your enterprise information with a modular end-to-end solution delivering a unified view of all your master data
Informatica Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
Informatica Professional Services
Expertise from a global team of enterprise data management specialists
Success Stories
Instituto de Crédito Oficial
ICO Delivers on the Data-Driven Digital Transformation Plan of the Spanish Public Sector