Thursday, October 28, 2021 1:30 PM BST / 2:30 PM CEST
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You need to be able to identify each of your customers uniquely across channels and departments to deliver experiences that are customized without being repetitive. What’s the key? A Customer Data Platform (CDP).
“Back to Basics Episode 4: CDP 101” explains the value of a CDP in adding more context to your 360-degree customer view to drive more resonant customer experiences: