Things to Consider with Salesforce Data and App Integration

Data is critical, and Salesforce is at the head of the CRM pack. Integrating siloed data provides greater insights and helps to achieve a 360-degree view of customers.

“Informatica Customer 360 helps us fulfill our customer experience vision, improve marketing precision, and increase overall customer satisfaction.”

Terry Britt

Manager Enterprise Data Team, Camping World

Deliver the best customer experience by using the best data

Build smarter customer relationships

Enhancing Salesforce data with data from multiple cloud applications and on-premises systems — such as SAP, Oracle EBS, Oracle Eloqua, Marketo and NetSuite — gives you a trusted, holistic view of your customer.

Extend your multi-cloud architecture

Have multiple Salesforce orgs or a lot of endpoints? Simplify and optimize your multi-cloud data integration by synchronizing front- and back-office systems and matching and linking data across data sources.

Keep your data clean

Informatica Cloud MDM - Customer 360 for Salesforce eradicates duplicate, inaccurate and incomplete account, person and contact records.

Salesforce Marketing Cloud Connector

Synchronize massive amounts of account, contact and lead data between Salesforce Marketing Cloud and a variety of on-premises databases and systems, cloud applications and cloud services.

Salesforce Financial Services Cloud

Informatica Intelligent Cloud Services integrates the Salesforce Financial Services Cloud with core back-end systems such as asset and portfolio management and risk and trust operations to make better, data-driven investment decisions.

Salesforce Einstein Analytics Connector

Use the Informatica Salesforce Einstein Analytics Connector to provide Einstein Analytics with real-time data to better understand your prospects and customers.

Explore Informatica + Salesforce resources


30-Minute Guide to Multi-Cloud/Hybrid API and Application Integration

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Data Sheet

Informatica Intelligent Data Management Cloud and Salesforce Cloud for Higher Ed

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Top 10 Things to Consider with Salesforce Data and App Integration

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Analyst Report

Nucleus iPaaS Technology Value Matrix 2022

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Demo Video

Informatica Cloud Customer 360 for Salesforce Demo

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Data Sheet

Informatica Intelligent Cloud Services for Salesforce

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Check out Informatica Cloud MDM Customer 360 on the AppExchange

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