A Maturity Model for Assessing and Improving Customer Data Management

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Delivering effective, engaging customer experiences requires you to see and understand your customer relationships from every angle. By identifying the technological and organizational gaps that create blind spots, you can plan and prioritize the next steps in your digital transformation.

Join experts from Eckerson Group and Informatica for “An Executive Guide for Creating a Customer 360 Strategy” to learn what you need to consider in terms of people, process, and technology:

  • Modern customer data management capabilities
  • Best practices for CX strategy and organizational readiness
  • A maturity model for assessing and improving customer data management

Speakers:


Kevin Petrie,
Vice President of Research, Eckerson Group


Jennifer McGinn,
Sr. Director Product Marketing, Informatica

 

 

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Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

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Please complete the form below to watch this webinar

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Informatica will use data provided here in accordance with our privacy policy. For California consumers, see our California privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.