Maximizing the Business Value of Customer Information
Available Now On Demand
Already registered? Click here to access the on demand.
Great customer experiences require great customer data. Poor customer data—like using the wrong name or an incorrect address—can thwart your best efforts to understand who your customers are and what they want.
Join us for “Back to Basics Episode 3: Customer Data” to learn why your 360-degree customer view relies on your ability to apply master data management to customer data:
- How to acquire customer data
- The value of managing and safeguarding it
- Getting buy-in to ensure success
- Monica Mullen, Principal Manager, Solutions Marketing, Informatica