In fact, 8 of 10 retail leaders believe that immersive technologies are a key component of any digital transformation opportunities but have struggled to get much traction from them to date. This must change, and fast as customers have reported that 61% of them prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product if they could experience it in AR.
How can these technologies be considered something more than just gimmicks or games? We’ll explore how important information about customers and products can be used to give these technologies staying power.
