You have more data about your customers than ever before. But do you know how to synthesize all of that data into insights about how best to influence them? Or how you can use your data to rapidly create more personalized and engaging experiences for your customers?
Join Sheryl Kingstone, VP of Customer Experience and Commerce at 451 Research, and David Corrigan, VP of Products and Customer Insights at Informatica, for "Being Data-Driven in the Experience Economy," a complimentary seminar about building a transparent data science architecture and platform to create a reliable, complete view of what customers want.
Sheryl and David will discuss:
- How to leverage customer intelligence platforms (CIPs) in marketing, sales, service, and commerce
- How to balance using customer intelligence with maintaining customer trust and privacy
- Recent research from 451’s ‘Our Voice of the Connected User Landscape’ (VoCUL)