Wearables, connected medical devices and healthcare applications have a large potential to enhance patient experience – both during a trial, and part of a therapeutic programme. Leading pharmaceutical companies have already embraced ‘beyond the pill’ service initiatives as part of a transformation from a product centric sales approach to be an active part of a patient centric ecosystem.
Further investment in these service-oriented offerings must both show a clear ROI and gain acceptance by patients and healthcare practitioners alike. To deliver ROI, patients and healthcare practitioners must see clear benefits in terms of health outcomes to maximise engagement with these new digital offerings. The data captured must also be used responsibly, but also deliver insights to pharmaceutical companies to improve products, product delivery mechanisms and treatment compliance – all contributing to improving health outcomes.
Join Informatica and Microsoft to understand how to overcome the data management barriers to gaining trust and delivering improved ROI and patient experiences. We will discuss three key aspects: