Understanding the Value of a Customer Data Platform

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You need to be able to identify each of your customers uniquely across channels and departments to deliver experiences that are customized without being repetitive. What’s the key? A Customer Data Platform (CDP).

“Back to Basics Episode 4: CDP 101” explains the value of a CDP in adding more context to your 360-degree customer view to drive more resonant customer experiences:

  • How MDM and CDP work together to help you manage data and uniquely identify customers across your organization
  • Different use cases and when they’re relevant
  • How to get started with a CDP to drive rich customer insights

Featured Speakers:

  • Monica Mullen, Principal Manager, Solutions Marketing, Informatica
  • Glenn Riedel, Solutions Architect, Customer 360 Insights, Informatica

 

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