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How to deliver improved returns on your MDM investment
Whilst Master Data Management remains a critical step to ensuring trusted and consistent data across the enterprise, organisations now recognise a new crop of business use cases has emerged around customer experience, personalisation, analytics and marketing. These require a broader 360 view of the customer, including analysis of behaviour, intentions, attitude and sentiment.
Bridging the gap between current-state MDM and emerging business use cases requires the merging of traditional mastered data with new sources including interaction, event, transactional and other customer data. Join this webinar to understand how new Informatica MDM technologies deliver a 360 view, covering how to:
David Corrigan, VP of Products and Customer Insights, Informatica