Pop-up stores have allowed online retailers to experiment at low cost. These online retailers tend to be digital natives, and deliver agility through both pop-up stores, and experimenting by using a fail-fast approach to analytics. This analytical capability should not be restricted to digital natives. Traditional retailers can also experiment at low cost using pop-up analytics. Successful pop-up stores benefit from a short term lease, experimentation with customised & best selling merchandise, and an excellent marketing buzz. All three of these success criteria have data equivalents which enable pop-up analytics. Join Informatica and Deloitte as we discuss how to successfully run pop-up analytics to deliver agility in an increasingly digital retail environment.
