A Maturity Model for Assessing and Improving Customer Data Management
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Delivering effective, engaging customer experiences requires you to see and understand your customer relationships from every angle. By identifying the technological and organizational gaps that create blind spots, you can plan and prioritize the next steps in your digital transformation.
Join experts from Eckerson Group and Informatica for “An Executive Guide for Creating a Customer 360 Strategy” to learn what you need to consider in terms of people, process, and technology:
- Modern customer data management capabilities
- Best practices for CX strategy and organizational readiness
- A maturity model for assessing and improving customer data management
Kevin Petrie, Vice President of Research, Eckerson Group
Jennifer McGinn, Sr. Director Product Marketing, Informatica