overview
Informatica’s intelligent customer data platform provides insights to inspire every customer interaction.
Know your customers and prospects
Recognize your customers and prospects at every touchpoint across all channels and applications so you can deliver the next best experience—one that’s timely, relevant, and engaging.
PRODUCT FEATURES
Customer 360 Insights key features
Realize the full strategic potential of your customer-centric vision with an intelligent Customer Data Platform.
Identity Resolution
Automatically identify data about known and unknown customers, prospects, and accounts with machine learning.
Insights
Uncover and infer insights that can be served up to better understand customer preferences, intentions and sentiment.
Segmentation
Build targeted segments that drive hyper personalized marketing campaigns and interactions across channels.
Perspectives
Persist multiple views of the customer with key attributes most relevant to each user’s use case and role.
Complex relationships
Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph date store.
Actions
Deliver actionable insights and next best recommendations to users via a rich user interface or an API.
Analyst Reports, eBooks, and More
Resources
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PRODUCTS AND SOLUTIONS
Extend your customer data management strategy
Customer 360 Insights works seamlessly with other Informatica Master Data Management solutions so you can sharpen your 360-degree view.
Product 360 (PIM)
Manage complex product content across distribution channels and at scale.
Supplier 360
Streamline vendor & supplier information management with a single, trusted data source.
Finance 360
Use finance data and chart of accounts to drive M&A efficiency, ERP transformations and compliance reporting.
Data as a Service
Confidently connect with customers using verified & enriched contact data.
We help organizations across industries thrive. See how.
