Email Verification in Salesforce Marketing Cloud
Keep a good sender reputation while ensuring campaigns reach the inbox.
Overview
Get more of that hard work into inboxes with proven email verification techniques that help increase deliverability and sender reputation.
Avoid deliverability issues
Don't waste all the time, effort, and creativity you put into your customer email marketing strategies within Salesforce Marketing Cloud. Informatica’s Email Verification Plus Hygiene app removes invalid and malicious email addresses from your contact lists in Salesforce Marketing Cloud, before you send to them. More delivered messages equals additional opens, higher click-through rates, increased conversions, and more dollars in your pocket. And even more value from your Salesforce Marketing Cloud platform.
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Enhance customer loyalty and satisfaction
Deliver on promises to your customers. For example, if an in-store customer opts for an emailed receipt while at the point-of-sale, it’s important for that customer to receive that email. Don’t miss out on key customer communication. Trends show that one in four emails never makes it to the inbox. Delivering on what was promised will help increase loyalty to you as a reliable brand.
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Trust your email metrics
Without accurate metrics, sales and marketing plans can fall flat. If your existing contact lists have invalid email addresses or if you send email to addresses that consistently bounce, it can be difficult to know the true ROI of an email campaign. Email Verification Plus Hygiene takes the guesswork out and supplies your enterprise with a true understanding of campaign effectiveness within Salesforce Marketing Cloud.
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Email verification
Verify all customer and prospect email addresses directly within Salesforce Marketing Cloud. Validate and cleanse customer email addresses – before they are ever used – for higher deliverability, lowered bounce rates, and better engagement all along the customer journey.
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