c07-customer-stories

KPN

KPN is a leading European provider of fixed and mobile telephony, Internet, and TV services; with more than 4.5 million customers and annual sales of $8.5 billion.

“By introducing the 360-degree view of our customers and providing clean, trusted data in near real-time, Informatica is helping KPN raise the bar in terms of customer satisfaction, target customers with compelling cross-sell and up-sell opportunities and reduce marketing and sales time to market.”

— Thomas Reichel, Senior IT Architect, KPN

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Business Need

Disconnected customer view undermined ability to deliver fast, rewarding customer service.

Lack of unified customer view resulted in missed opportunities for cross- and up-selling.

Fragmented customer view hindered success of marketing campaigns and resulted in a higher cost of operation.

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Challenges

Provide sales and service representatives with a single view of the customer.

Migrate data from 50 legacy systems into a Siebel CRM and Informatica MDM system.

Optimize customer data quality.

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Solutions & Results

Increased projected average revenue per user by 5%.

Reduced annual customer churn by 10%.

Decreased length of customer support calls by 10%.

Increased call center productivity by 5%.

Reduced marketing and sales time-to-market through real-time interaction between target systems.

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Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Informatica Data Quality

Transforms the way your business works by instilling trust in data at all times.

Informatica Data Explorer

Finds hidden risks, pinpoints structural issues, and stops quality problems from spreading in data.

Informatica MDM

Multidomain Informatica MDM improves operations by empowering business users with consolidated and reliable business-critical data—such as customers, products, channel partners, suppliers—and the relationships between data.

Success Stories

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Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products

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Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition

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M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence