KPN is a leading European provider of fixed and mobile telephony, Internet, and TV services; with more than 4.5 million customers and annual sales of $8.5 billion.

“By introducing the 360-degree view of our customers and providing clean, trusted data in near real-time, Informatica is helping KPN raise the bar in terms of customer satisfaction, target customers with compelling cross-sell and up-sell opportunities and reduce marketing and sales time to market.”

Thomas Reichel

Senior IT Architect, KPN
Business Need
  • Disconnected customer view undermined ability to deliver fast, rewarding customer service.
  • Fragmented customer view hindered success of marketing campaigns and resulted in a higher cost of operation.
  • Lack of unified customer view resulted in missed opportunities for cross- and up-selling.
  • Provide sales and service representatives with a single view of the customer.
  • Optimize customer data quality.
  • Migrate data from 50 legacy systems into a Siebel CRM and Informatica MDM system.
Solutions & Results
  • Increased projected average revenue per user by 5%.
  • Decreased length of customer support calls by 10%.
  • Reduced marketing and sales time-to-market through real-time interaction between target systems.
  • Reduced annual customer churn by 10%.
  • Increased call center productivity by 5%.

Products & Services

Cloud Data Integration

Realize automated, high-performance, multi-cloud data integration at scale.

Data Quality & Observability

Informatica data quality and observability ensures trusted, scalable data.

Master Data Management

Delivers reliable business-critical data so you can optimize operations and make informed decisions.

Success Stories

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