Informatica Wins Industry Recognition for Modern, Digital-First Marketing
REDWOOD CITY, Calif., Aug 3, 2020 – Informatica®, the enterprise cloud data management leader, today was recognized by the Business Intelligence Group as an Organization of the Year in the 2020 Sales and Technology Marketing Awards program, also known as The Sammys. Informatica was recognized for its successful Informatica Live virtual event series, which attracted technology leaders and CDOs from Fortune 500 companies across a variety of industries.
“Our newly launched Informatica Live virtual event series are an ideal way to connect with and continue to support our customers, and are part of our pivot to all-things digital,” said Tracey Newell, President, Global Field & Marketing Operations at Informatica. “With in-person events on hold, our team began to reimagine how we might better serve our customers with an innovative series focused on accelerating customer success in data management leveraging AI-powered automation, cloud data warehouse and data lakes, Business 360, to data governance and privacy. By shifting the conversation to our new Informatica Live online event series, we’re continuing to support our customers’ digital transformations and the paradigm shift to Data 4.0.”
Informatica’s virtual event series hosted 70 speaker presentations from customers, partners and industry analysts. Speakers included Informatica CEO Amit Walia, and many industry experts to include AI expert Tom Davenport, Gartner analyst Mark Beyer, and Microsoft Executive Vice President Scott Guthrie. The events combined live keynotes with on-demand sessions, making it convenient for thousands of attendees to access content according to their own interests and schedule, with highly personalized recommendations. The content remains available on-demand, and the company has plans to host additional events in the fall.
The Informatica Live virtual event series is part of the company’s overall shift to engage with customers virtually and seamlessly in today’s business environment. The company has also launched virtual workshops, revamped its Executive Briefing Centers to create a high-touch virtual experience, and updated its account-based marketing to be fully digital.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
Informatica, the Enterprise Cloud Data Management leader, accelerates data-driven digital transformation. Informatica enables companies to fuel innovation, become more agile, and realize new growth opportunities, resulting in intelligent market disruptions. Over the last 25 years, Informatica has helped more than 9,000 customers unleash the power of data. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica on LinkedIn, Twitter, and Facebook.
Note: Informatica is a registered trademark of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.
Informatica Public Relations