Customer 360 solutions for data-fueled experiences

Person reviewing customer 360 data | Informatica

Great customer experience starts here

Customer loyalty stems from delivering differentiated experiences—one after another. Trusted, relevant, contextual data helps you stand out in a crowded market.


Customer 360 key features

Industry-leading cloud-first customer data management for deeper, more relevant, contextual customer engagement. 

Cloud-native data mastering

Resolve identities and enrich business-critical customer data with the full functionality of multidomain MDM.

AI-powered CDP insights

Machine learning, accurate and contextual matching, pattern discovery, and real-time insights at scale.

Purpose-driven customer views

Form multiple unique rules-based customer views powered by graph technology.

Simplified user experience

Preconfigured role-based workflows, visualizations, and reports for self-service and data stewardship

Modular API-driven cloud architecture

Shared microservices include reference data, cloud data integration, process orchestration, and data quality.

Rapid time to value

Implement in weeks with pre-built, configurable accelerators tailored for industry-specific needs.


Future-proof reference architectures for customer data management

Our Customer 360 reference architecture provides a framework to centrally onboard and safeguard customer data, expose relationships across entities, and enrich, verify, and validate customer information.

Customer 360 Use Cases

All-in-one, AI-powered customer
data management

Our intelligent customer data management solutions offer a single customer view, insights, context, and new perspectives.

  • Cloud-Native MDM
  • Master Data Management
  • Application Data Management
  • Customer Data Platform

Customer 360 SaaS: Stand out with AI-powered customer experience

Transform business data into intelligent customer experience with our all-in-one, cloud-native solution that redefines modern MDM

Customer 360 Summit

We’ve made it easier to create, manage, and use a trusted 360 view from the comfort of the cloud.

Customer 360: Create trusted customer profiles

Simplify how you fix and master customer data with automation, intelligence, and configurations that deliver governed, complete customer profiles faster.

TELUS carves out competitive advantage in the telecom market with personalized customer experience.

Customer 360 for Salesforce: Maximize your investment

Regain trust in your Salesforce data with automated data cleansing, mastering, sync, and hierarchy management for high-touch services.

Informatica and Salesforce help 2-1-1 San Diego provide faster access to social services.

Customer 360 Insights: Deliver inspired customer experience

A next-gen enterprise customer data platform to discover and use context for marketing transformation, segmentation, and deep customer analytics.


Learn how to extend your master data management investment to create deeper customer insights.

Informatica named a Leader.
For the 6th time.

Download your copy of the report to see why Gartner has once again positioned Informatica as a Leader in the December 2021 Gartner® Magic Quadrant™ for Master Data Management Solutions.
Gartner Magic Quadrant for Master Data Management solutions | Informatica

Analyst Reports, eBooks, and More

Recommended Customer 360 resources


Customer 360 For Dummies

Learn More

5 Ways Your Customer Strategy Gets a Boost with a Data-Centric Approach

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A Marketer’s Guide to Customer Experience

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A CDO’s Guide to Customer Intelligence

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A Maturity Model for Customer 360 Data Strategies

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5 B2B Use Cases for a Customer Data Platform to Grow Revenue and Shorten Sales Cycles

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Extend your customer data management strategy

Customer 360 works seamlessly with other Informatica Master Data Management solutions so you can sharpen your 360-degree view.

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.

Finance 360

Cloud-based finance data management for business user self-service

Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

Multidomain MDM

Tackle complex issues head-on with complete and accurate views of business-critical master data.

Data Solutions for the Life Sciences Industry

Discover how you can leverage our data management solutions in the life sciences industry to fuel R&D, develop new therapies faster, and more.

Identity Resolution

Use highly accurate, multilanguage identity data to discover nonobvious connections.

Data as a Service

Confidently connect with customers using verified & enriched contact data.

We help organizations across industries thrive. See how.


Business colleagues reviewing customer 360 data | Informatica