Maximizing the Business Value of Customer Information
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Great customer experiences require great customer data. Poor customer data—like using the wrong name or an incorrect address—can thwart your best efforts to understand who your customers are and what they want.
Join us for “Back to Basics Episode 3: Customer Data” to learn why your 360-degree customer view relies on your ability to apply master data management to customer data:
- How to acquire customer data
- The value of managing and safeguarding it
- Getting buy-in to ensure success
Speakers:
- Monica Mullen, Principal Manager, Solutions Marketing, Informatica
