Person reviewing data on a large touch-screen device

Informatica Enterprise Accelerator for Microsoft Customer Insights

Customer-centricity is no longer optional

Informatica with Microsoft Dynamics 365 Customer Insights, can help companies unify customer data, and unlock insights that power personalized, authentic engagement across channels.

Microsoft’s Ashley Haynes-Gaspar discusses customer experience and how data is the competitive differentiator of market success.

Why Informatica + Microsoft

The Data Journey

To deliver personalized customer experiences, companies need to figure out how to break down data silos, consolidate and enrich data, and then drive action with insights.

Companies need to know where to find the data, how to bring it together, and how use it to transform the business.

Microsoft’s Frank Weigel discusses Informatica’s role in connecting data from different sources into Customer Insights.

Find and consolidate the data

Using AI-enabled data management, Informatica helps companies pull together disparate data across silos —getting it from where it lives to where it needs to go. 

No matter where it lives, Informatica has the connectivity to extract the information and deliver it to Dynamics 365 CI.

Enrich the data and ensure high quality

For data to drive action, it must be usable. Infomatica brings the data together, helps cleanse it, and ensures it is the highest quality, ready for the CI platform and ML/AI engine.

Informatica’s Rik Tamm-Daniels discusses the importance of having trusted, reliable data for Microsoft Dynamics 365 Customer Insights.

Use the data to transform your business

With Informatica’s Master Data Management, companies can address data quality and reduce errors across multiple systems. By having a single master reference source for all critical business data, companies can optimize business processes.


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