Merging Human Insight With AI for Efficiency, Accuracy, & Automation
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The more data you collect about your customers, the more complicated it becomes to match multiple records across multiple systems to build an accurate customer 360 view. Current entity identification and resolution technologies simply aren’t up to the challenge.
“The Next Generation of Data Matching is Here!” introduces our third-generation data matching engine, which merges human insight and artificial intelligence to make data matching more efficient, accurate, and automated. You will learn about:
- Why data matching is so difficult – and why getting it right is critical
- The pros and cons of first- and second-generation data matching technologies
- How Informatica has merged those technologies to create next-gen capabilities
- The advantages of Informatica’s approach
- David Borean, Chief Architect MDM, Informatica
- Lesley Hanly, VP, MDM Product Management, Informatica