MDM – Customer 360
Customer MDM fuels marketing, sales, and service with trusted data for exceptional customer experience.
Customer MDM with Customer 360
Simplify your end-to-end customer information management with a configurable MDM solution, pre-built data model, and role-based dashboards designed for a better user experience.
Engage with customers authentically
Equip your employees with configurable role-based dashboards designed for customer engagement. Create better conversations, identify opportunities, and realize improved outcomes with centralized and consistent business-critical information that includes customer status, contact information, history, preferences, products owned, relationships, and other information scattered across your applications.
Enrich customer relationships
Link trusted customer profiles, product, reference, and other information to better understand the relationships between them and gain valuable, data-driven context to inform your communications and interactions. Customer 360 Insights applies AI and machine learning to help you personalize the customer experience, and Data as a Service can verify and validate contact information.
Achieve growth targets confidently
Consolidate customer information across lines of business or geographic regions to easily identify your top customers. See what products are owned by which customers to determine the sales and service opportunities that fuel revenue growth. Quickly combine customer information from mergers or acquisitions to deliver value faster to customers and to act as one company.
Manage customers efficiently
Stop manually reconciling fragmented and inconsistent customer data across regional or departmental application silos. Get a single view and start strategically managing customer information in a central location on an ongoing basis. Then fuel operational and analytical applications with trusted, relevant, and consistent customer information in either an on-premises or cloud-enabled environment.
Key Features
Realize the full strategic potential of your customer-centric vision with MDM – Customer 360.
Simplified onboarding & management
Streamline processes by centralizing and sustaining customer MDM across the customer lifecycle.
Verified customer data
Customer data constantly changes. Ensure it’s right from the start and keep it current with Informatica Data as a Service.
Customer 360 Insights integration
Connect your trusted customer profile with new data types to create actionable insights driven by AI and machine learning.
MDM – Product 360 integration
Get a single view of the most current and complete information about products owned by customers.
Faster time to value
Configure the pre-built, role-based dashboards and workflows so business users can achieve results and insights quickly.
Fuel business applications
Use mastered customer information to fuel business and analytical applications across the organization.
Customer Success Stories
SulAmerica Seguros
SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.