MDM – Customer 360
Use trusted data to deliver exceptional customer experience with customer MDM.
Great customer experience starts with Customer 360
End-to-end customer data management begins with a configurable customer MDM solution designed to create great customer data.
Fix and master customer data
Give your employees a trusted customer profile that includes external data and other important information found scattered across your business so they can understand customers’ history, preferences, consents, relationships, products owned, and more.
Engage with customers
Your trusted customer profiles, complete with demographic, reference, and other data, help you create relevant communications and interactions. Share the data with Customer 360 Insights, which applies synthesis, reasoning, and perspectives to personalize the customer experience with increased relevance.
Gain a global perspective
Consolidate customer information across lines of business or geographic regions to easily identify your top customers, determine sales and service opportunities, and deliver value faster from mergers and acquisitions.
Simplify customer data management
Stop manually managing fragmented and inconsistent customer data across application silos and centrally fix and master your customer data either on-premises or on the cloud. Then share trusted, actionable, and protected customer data with operational and analytical applications across your teams.
Key Features
MDM – Customer 360 incorporates artificial intelligent and machine learning to simplify how you fix and master customer data.
Governed and complete customer profiles
Configurable for business users and data stewards, with the full multidomain capabilities and functionality of Informatica Multidomain MDM.
Automated customer data management
Onboard, add, edit, and manage data in bulk across the customer lifecycle with full traceability, security, and lineage.
Intelligent file discovery with AI/ML
Automate the administrative functions of file structure discovery, data model mapping, and match rule configuration through self-learning technologies.
Relationship exploration and visualization
Navigate, compare, and traverse a variety of relationship views, which include hierarchy, network, and graph structures for discovery of non-obvious connections.
Configurable stewardship experience
Search and drill down from summary to details of tasks, priorities, and workflows with pre-configured dashboards, filtering capabilities, and workflow KPIs.
Built-in consents management
Associate consent data and policies with a specific individual or channel, managed in a central location and shared across your applications.
Customer contact data verification with Informatica Data as a Service
Verify and validate contact data, enrich it, and keep it current with Informatica Data as a Service to engage customers confidently.
Integrate with MDM – Product 360
Add the most current and complete information about products owned to the customer profile for a multidomain single view.
Customer Success Stories
SulAmerica Seguros
SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.