MDM – Customer 360
Use trusted data to deliver exceptional customer experience with customer MDM.
Improve customer experience with Customer 360
Simplify your end-to-end customer data management with a configurable customer MDM solution designed to provide a better user experience.
Trust your customer data
Give employees a consistent, single customer view to so they can hold deeper conversations, identify opportunities, and realize improved outcomes. Your trusted customer profile centralizes contact information along with history, preferences, products owned, relationships, and other important information found scattered across your applications and data from external providers.
Engage with customers
Link trusted customer profiles, product, reference, and other data to better understand the relationships between them and gain valuable context to inform your communications and interactions. Share the data with Customer 360 Insights, which applies AI and machine learning to customer information to help you personalize the customer experience.
Expand customer value
Consolidate customer information across lines of business or geographic regions to easily identify your top customers. See which products your customers own to determine the sales and service opportunities that fuel revenue growth. Quickly combine customer data from mergers or acquisitions to deliver value faster to customers and to act as one company.
Manage customer data
Stop manually reconciling fragmented and inconsistent customer data across application silos. Use your single customer view to manage customer information centrally on an ongoing basis. Then fuel operational and analytical applications with trusted, actionable, and protected customer data in either an on-premises or cloud-enabled environment.
Key Features
Realize the full strategic potential of your customer-centric vision with MDM – Customer 360.
Simplify onboarding and management
Streamline customer onboarding and ongoing processes by centralizing and sustaining customer MDM across the customer lifecycle.
Verify customer data
Customer data constantly changes. Ensure it’s right from the start and keep it current with Informatica Data as a Service.
Integrate with Customer 360 Insights
Connect your trusted customer profile with new data types to create actionable insights driven by AI and machine learning.
Integrate with MDM – Product 360
Get a single view of the most current and complete information about products owned by customers.
Faster time to value
Configure the pre-built, role-based dashboards and workflows so business users can achieve results and insights quickly.
Fuel business applications
Process rights and associate, consolidate, and manage consents granted by individual data subjects efficiently and effectively.
Customer Success Stories
SulAmerica Seguros
SulAmerica reduces IT costs and improves customer insights for enhanced cross-sell and up-sell opportunities.
Fannie Mae
Informatica helped Fannie Mae ensure clean and correct data is collected and integrated from 100+ data sources
Nissan Europe
Nissan Europe improves customer marketing with 360 degree view of customer engagement.