Cross selling is not new in the financial services industry. Companies of all sizes and sectors across banks, credit unions, and insurance companies have evolved strategies to get customers or members to purchase additional products and services. According to industry experts, targeting a current customer has a 60% to 70% chance of converting, whereas the likelihood of converting a new customer is just 5% to 20%.

By leveraging Informatica, Union Bank of the Philippines was able to improve data quality from 35% to 100% in just one year, resulting in an increase in cross-sell and upsell opportunities with customers while helping to prevent unwanted money-laundering activities.

This executive brief reveal

  • Top cross-Sell and upsell data challenges in Financial Services
  • How these data challenges and impacts the business
  • How an intelligent data platform helps improve cross-selling efforts

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Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

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Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for your interest in Informatica. Please complete the form below to have this item emailed to you.

All fields are required.

Informatica will use data provided here in accordance with our privacy policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.