Tools Retailer

Located in Waterbury, Connecticut, this retailer has provided customers with a broad selection of hand tools, power tools, woodworking machinery, and accessories from top manufacturers since 1979.

“Informatica MDM – Product 360 gives us the means to transform our company into a true omnichannel retailer. We can easily write rules to make sure products are represented in the right quantities and categories.”


Tools Retailer
  • Transform omnichannel strategy by onboarding product information quickly from any data source, including ERP system and data warehouse.
  • Launch and update new products faster across all sales channels and customer engagement points.
  • Publish high-quality, up-to-date product information to improve customer satisfaction, reduce call volume, and minimize product returns.
Solutions & Results
  • Automate the onboarding of product data with an intuitive user interface using Informatica MDM – Product 360.
  • Leverage embedded Informatica Data Quality to automate data validation checks and publish high-quality product data.
  • Enables 4x faster product launches and updates on average, minimizing the need for manual product data entry.
  • Use Informatica MDM – Product 360 to manage and update product content consistently across multiple sales channels and customer touch points.
  • Positions the retailer to increase sales by publishing consistent product information across multiple channels, including in-store and online.
  • Helps reduce customer call volume and product returns by providing more complete, higher quality descriptions and images of products.
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Products & Services

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.