Product Information Management (PIM) - Product 360
Acquire, manage, and publish accurate product information to all channels.
Overview
Deliver rich product information that closes the sale no matter which channel your customers use.
Up to four times faster product introductions
Informatica customers launch products on average four times faster when deploying Product 360 in both B2B and B2C environments. Product 360 speeds product introductions across all channels: online, mobile, retail stores, catalogs, point of sale (PoS), procurement, and more.
Unique brand experience everywhere
Customers are more loyal when they can access high-quality information that leads to improved customer service. With Product 360, you can create great product and brand experiences by enabling customers to make more informed purchases. You gain enhanced business agility as your marketing teams and agencies collaborate more easily.
Higher conversion rates in omnichannel commerce
Whether selling via online, mobile, retail stores, catalogs, PoS, or e-procurement channels, Product 360 transforms information from a deal breaker into a dealmaker. Product 360 delivers better conversion rates, higher margins, more new customers, and more sales per customer.
Sell more products to more customers
With the increase in connectivity, both in terms of data and customers, companies need the right solutions to manage their digital transformations. Product 360 ensures that the right product information is accessible to the right customers exactly when they need it.
Key Features
Product 360 enables business users to more efficiently acquire, author, and publish product information.
User-friendly and result-driven
Provides simple web collaboration and portals for retailers, distributors, external data contributors, and internal teams, with robust exception handling and increased failsafe functionality
Digital asset management
Includes embedded digital asset management for marketing users, with fully automated data processing capabilities as emotions sell better
Automated and trusted data
Builds in Informatica Data Quality with audit trails for transparency, a detailed user concept, role-based views, and Informatica Business Process Management
The one for omnichannel
Offers prebuilt, certified, configurable, and editable user interfaces and channel previews and exports for all major commerce systems and channels such as IBM, Hybris, Demandware, Oracle, and more
Find and convert new customers
Integrates with Google Manufacturing & Merchant Center to help brands find and convert new customers
Only end-to-end MDM solution in the market
Start small and grow to other business critical master data with multidomain MDM, Big Data, DaaS, Data Quality and Business Process Management all in one solution – on cloud or on premise
Supplier Relationship Management
Streamline supplier relationship and lifecycle management using the embedded MDM – Supplier 360 application with one supplier self-service portal for all supplier interactions
Next-Gen Customer Experience
Access a full 360 view of your customers with the embedded MDM – Customer 360 application. Match customer profiles with specific product descriptions for personalized offers and service, and enhanced customer experience
Customer Success Stories
Unilever
Unilever provides rich, online product content to drive customer preference and increase purchase decisions.
Saint Gobain
Deployed Informatica PIM to bring a high quality, authoritative view of entire product portfolio and the relationships between them
