Product Information Management (PIM) - Product 360

Acquire, manage, and publish accurate product information to all channels.

Next-Gen PIM: What AI can do for Product Data

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Key Features

Product 360 enables business users to more efficiently acquire, author, and publish product information.

User-friendly and result-driven

Provides simple web collaboration and portals for retailers, distributors, external data contributors, and internal teams, with robust exception handling and increased failsafe functionality

Digital asset management

Includes embedded digital asset management for marketing users, with fully automated data processing capabilities as emotions sell better

Automated and trusted data

Builds in Informatica Data Quality with audit trails for transparency, a detailed user concept, role-based views, and Informatica Business Process Management

The one for omnichannel

Offers prebuilt, certified, configurable, and editable user interfaces and channel previews and exports for all major commerce systems and channels such as IBM, Hybris, Demandware, Oracle, and more

Find and convert new customers

Integrates with Google Manufacturing & Merchant  Center to help brands find and convert new customers

Only end-to-end MDM solution in the market

Start small and grow to other business critical master data with multidomain MDM, Big Data, DaaS, Data Quality and Business Process Management all in one solution – on cloud or on premise

Supplier Relationship Management

Streamline supplier relationship and lifecycle management using the embedded MDM – Supplier 360 application with one supplier self-service portal for all supplier interactions

Next-Gen Customer Experience

Access a full 360 view of your customers with the embedded MDM – Customer 360 application. Match customer profiles with specific product descriptions for personalized offers and service, and enhanced customer experience

Customer Success Stories


Unilever provides rich, online product content to drive customer preference and increase purchase decisions.

Saint Gobain

Deployed Informatica PIM to bring a high quality, authoritative view of entire product portfolio and the relationships between them


PUMA Competes to Win with a 360 Degree Product View

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