Leverage a scalable, flexible PIM solution to manage complex product content and provide a next-gen customer experience.
Customers want personalized and connected cross-channel experiences. By providing access to trusted, relevant product information, MDM – Product 360 helps you deliver a unique brand experience, support an informed buying decision, and offer an emotionally engaging product experience that exceeds customers' expectations.
Informatica customers benefit from faster time to value: In both B2B and B2C environments, they launch products an average of four times faster when deploying MDM – Product 360. Even customers with millions of products can speed up product introductions across all channels and digital touchpoints. Some MDM – Product 360 customers have shortened time to create customer quotes by 67%.
MDM – Product 360 customers can easily offer their full product range across multiple channels. With rich product information and an improved customer experience, some have achieved a 25% reduction in return rates, a conversion rate boost of 20%, and an increase in average basket size by over 20%.
Thanks to streamlined and automated workflows and improved collaboration, some Product 360 customers report that they have tripled the output with the same team or reduced the steps to enrich products online by 60%. Some have significantly fewer email exchanges to share and collect media data and some were able to reduce the workload for data stewards by 50%.
Provides intuitive and configurable task- and role-based user interfaces that allow easy and efficient collaboration with internal and external data contributors.
Includes embedded digital asset management with fully automated data processing capabilities to easily handle and centrally manage complex product data and large collections of media assets—regardless of format.
Offers editable channel previews and connects with major systems including HCL Commerce, Oracle ATG Web Commerce, Salesforce Commerce Cloud, Google, Amazon, Intershop Commerce Suite, and more.
Offers an embedded self-service portal for supplier onboarding and data uploads as well as the Informatica MDM – Supplier 360 application for superior supplier relationship management.
Start small and grow fast—in the cloud or on-premises—by mastering other business-critical data, like customers and suppliers, with applications based on Informatica’s Intelligent Data Platform.
Streamlines and automates the synchronization of product information through data pools, such as the Global Data Synchronization Network (GDSN) within the MDM – Product 360 user interface.
Comes with embedded, automated quality checks and dashboards to ensure all product data is standardized from the beginning.
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