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Unilever

Every day, 2 billion people around the world use a Unilever product. Worldwide brands include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. To maximize revenue in an increasingly competitive eCommerce marketplace, Unilever needed to deliver an omni channel shopping experience to exceed our customers’ expectation around rich product data. Independent and incomplete data sets prevent their products from performing well in search, leave the company susceptible to regulatory fines for misleading consumer information, and impede speed to market.

Informatica MDM - Product 360 is helping Unilever provide rich online content essential to driving customer preference and purchase decisions. The solution enables Unilever to automatically retrieve master data and R&D data from source systems and combine data sets in one place for easy access and consistency. Unilever and retailers now have a single version of truth for product data which is helping to enhance their consumers’ shopping experience.

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Products & Services

Informatica MDM - Product 360

Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica MDM – Product 360 provides a cohesive, centralized platform for all channel commerce.

Informatica GDSN Accelerator for MDM - Product 360

The Informatica GDSN Accelerator is an add-on to Product 360 that synchronizes product data based on GS1 standards.

Informatica Address Verification

Parses, cleanses, verifies & standardizes global address data and appends country codes for global address validation.

Related Success Stories

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Murdoch’s Ranch & Home Supply

Murdoch’s deploys Informatica MDM – Product 360 to aggregate data and unify strategies to create more engaging omnichannel shopping experiences

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Elkjøp

Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.

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SportScheck

SportScheck multichannel sports clothing and equipment business centralizes its product information across all sales channels with Informatica MDM – Product 360.