Bouwmaat is the wholesaler for building materials. From their product range and their service to the opening hours of their 46 branch outlets in the Netherlands: everything contributes to ensuring that every professional in construction, renovation and maintenance can perform their work as efficiently as possible.
“Customers can have items delivered anywhere they wish, or pick them up at an outlet. That’s what we mean by ‘build everything smarter.”
— Bernard Verburg
Business Need
- Making the product range from 46 outlets available for all sales channels with complete product information
- Improve customer loyalty & satisfaction
- Launch new online store
Challenges
- Harmonize the existing bouwmaat.nl website with the digital catalog
- Add a new payment option so customers can also pay online by credit card
- Retrieve the recorded customer data
Solutions & Results
- Same product information for all sales channels from a single source
- Increased customer satisfaction
- Sales boost through ease of navigation and complete product information
Products & Services
Informatica Product Information Management
Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce.
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