MDM - Product 360
Empower product information management (PIM) for great omnichannel commerce experiences.
Overview
Deliver rich product information that closes the sale no matter which channel your customers use.
Up to four times faster product introductions
Informatica customers launch products on average four times faster when deploying Product 360 in both B2B and B2C environments. Product 360 speeds product introductions across all channels: online, mobile, retail stores, catalogs, point of sale (PoS), procurement, and more.
Unique brand experience everywhere
Customers are more loyal when they can access high-quality information that leads to improved customer service. With Product 360, you can create great product and brand experiences by enabling customers to make more informed purchases. You gain enhanced business agility as your marketing teams and agencies collaborate more easily.
Higher conversion rates in omnichannel commerce
Whether selling via online, mobile, retail stores, catalogs, PoS, or e-procurement channels, Product 360 transforms information from a deal breaker into a dealmaker. Product 360 delivers better conversion rates, higher margins, more new customers, and more sales per customer.
Sell more products to more customers
With the increase in connectivity, both in terms of data and customers, companies need the right solutions to manage their digital transformations. Product 360 ensures that the right product information is accessible to the right customers exactly when they need it.
Key Features
Product 360 enables business users to more efficiently acquire, author, and publish product information.
User-friendly and result-driven
Provides intuitive and configurable task- and role-based user interfaces designed for the business that allow easy and efficient collaboration with internal and external data contributors.
Digital asset management
Includes embedded digital asset management with fully automated data processing capabilities to easily handle and centrally manage complex product data and large collections of media assets—regardless of format.
The one for omnichannel
Offers editable channel previews and connects with major systems, including Google Manufacturer and Merchant Centers, IBM, Hybris, Salesforce Commerce Cloud, and Oracle.
Superior supplier collaboration
Offers an embedded self-service portal for supplier onboarding and data uploads as well as the Informatica MDM – Supplier 360 application for superior supplier relationship management.
Only end-to-end MDM solution in the market
Start small and grow fast—in the cloud or on-premises—by mastering other business-critical data, like customers and suppliers, with applications based on Informatica’s Intelligent Data Platform.
Exchange product data via data pools
Streamlines and automates the synchronization of product information through data pools, such as the Global Data Synchronization Network (GDSN) within the Product 360 user interface.
Embedded industry-leading data quality
Comes with embedded, automated quality checks and dashboards to ensure all product data is standardized from the beginning.
Customer Success Stories
Unilever
Unilever provides rich, online product content to drive customer preference and increase purchase decisions.
Saint Gobain
Deployed Informatica PIM to bring a high quality, authoritative view of entire product portfolio and the relationships between them
