Data as a Service

Confidently connect with your customers using verified and enriched contact data.

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Build the Business Case for Contact Data Verification

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Data as a Service (DaaS) helps organizations of all sizes verify and enrich their data so they can confidently connect with their customers. With our industry-leading contact data verification services and a robust repository of the best data enrichment services in the market, Informatica Data as a Service can fuel your business for success.

Data Verification

For Informatica, Data as a Service begins with data that you can rely on. Without verified data, you can’t communicate effectively with your customers and prospects. With customer experience being a top priority in all industries, ensuring that messages make it customers via postal mail, email, or phone is essential. Validate the accuracy of each piece of the customer contact record with the leaders in contact data verification.

Contact Data Verification

Make contact data quality simple with a single solution for verifying mailing addresses, email addresses, and phone numbers with our most popular bundle of services.

Address Verification

Easily ensure the accuracy of your customers’ postal addresses with Address Verification, powered by AddressDoctor

Email Verification Plus Hygiene

Instantly verify that your customers’ email addresses are not only accurate, but also safe to send to

Phone Number Validation

Validate phone numbers throughout the world to improve customer data and ensure you maintain the ability to connect with your customers

Data Enrichment

Once data has been verified, enrich it with trusted third-party data sources so that you can learn even more about your customers and prospects. A cornerstone for all Data as a Service offerings, Informatica’s Data Enrichment Services are hand selected for top quality with both the B2B and B2C audience in mind.

Business to Business

Business Data Enrichment

Gain a complete view of your customers and add value to your organization’s data

Global Geocoding

Get accurate global latitude and longitude data so you know exactly where your customers are located

Sales Tax Calculation

Remove complexity from your tax environment with automated sales and use tax calculation

Business to Consumer

Do Not Call List Verification

Instantly retrieve “Do Not Call” information and validate your customers’ communication preferences

National Change of Address (NCOA) Verification

Immediately identify customers that moved so you never lose track with our National Change of Address service

Reverse Phone and Address Append

Instantly append valuable customer data to fill in the missing information in your contact database

Consumer Data Enrichment

Learn more about your customers to improve audience targeting, segmentation, and personalized messaging

Automotive Append

Gain insight into your customers’ vehicle purchases, including critical details such as make, model, year, VIN, and date of last transaction

Mobile ID

Easily identify whether your phone records are mobile or landlines to ensure compliant communications

SMS Mobile Messaging

Start communicating with our easy-to-integrate service and send SMS text messages worldwide to your customers today

Ecosystem Integrations

Informatica Data as a Service's cloud architecture processes millions of transactions daily, making it a proven solution that global businesses can trust. Our solutions are integrated with leading marketing and sales automation platforms for added value. 

Contact Record Verification in Marketo

Ensure that all of your contact data in Marketo is accurate with Contact Data Verification services from Informatica.

Email Verification in Bronto

Verify email addresses directly within Bronto to increase email deliverability and campaign performance.

Email Verification in Salesforce Marketing Cloud

Verify email addresses directly within Salesforce Marketing Cloud to increase email deliverability and campaign performance.

Contact Record Verification in Salesforce

Ensure that all of your contact data in Salesforce is accurate with contact data verification services from Informatica.


Informatica Data as a Service can help you quickly and easily integrate our data verification services directly into your technology. With more than 60 partners around the world, contact us today to learn how you can improve the quality of your client’s data in your systems or become a reseller of our services. 

Customer Success Stories


Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers


GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.

1&1 Internet AG

1&1 Internet saves time and money with AddressDoctor's Web Services because they don't have to deal with incorrect addresses anymore

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Customer Centricity

Compete on customer experience with a single customer view across all channels and touchpoints.

Cloud Customer 360 for Salesforce

Eliminate account and contact data inaccuracies and conflicts in Salesforce to build smarter customer relationships.

Cloud Data Quality Radar

Quickly identify, fix, and monitor data quality problems in both your cloud and on-premise business applications.

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