Engage customers through personalized journeys across all channels and touchpoints

CHALLENGES

Delight customers with superior service

Data plays a central role in enabling a unique customer experience, the key differentiator for retail organizations to achieve competitive advantage.

Improving customer experience and engagement

Without a complete, trusted, timely view of customer data, organizations struggle to provide personalized offers, negatively impacting brand loyalty.

Keeping up with data protection standards

To maintain consumer trust and comply with regulations, weaknesses and gaps in existing data management and governance must be addressed.

Ensuring exceptional omnichannel product experience

Maintaining product inventory across stores and online depends on access to real-time, accurate data, agile supply chains, and the ability to analyze customer demand trends.

ANALYST REPORT

Aberdeen Report: Manage Product Data to Impact Omnichannel Program Success

Learn how companies using master data management to manage product data across their businesses are seeing up to 76% greater annual revenue growth.

CUSTOMER SUCCESS

Spearheading digital transformation

USE CASES

Elevating the retail customer experience

Make trusted data actionable at scale to enable a highly engaged, convenient customer experience across all channels and platforms.

  • ENHANCE CUSTOMER EXPERIENCE
  • DELIVER OMNICHANNEL BUYING EXPERIENCES
  • Strengthen DATA PRIVACY

Improve customer satisfaction

Create relevant, personalized experiences to boost customer loyalty and increase revenue.

See how a large beauty retailer creates a differentiated and very personalized experience for each customer using Informatica MDM – Customer 360.

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Expand your reach

Provide rich, relevant, consistent product content to deliver engaging research and shopping experiences.

By sharing standardized product data across internal teams, Kmart Australia can increase online availability from just 6% of its product range to 98%.

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Shield sensitive data

Boost customer confidence and manage risk through protecting personal data and regulatory compliance. Balance rapid innovation with managing data privacy risk by protecting personal customer data and complying with regulations.

Coop Alleanza 3.0 addresses GDPR compliance requirements related to managing personally indentifiable information by deploying Informatitica MDM.

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RECOMMENDED RESOURCES

Attract, retain, and delight customers via AI-driven data management

White Paper

Reinventing the Future of Retail With a Data-Driven Approach

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Webinar

Managing Supply Chain Uncertainty With Multi-Tier Supplier Visibility

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White Paper

Capitalize on Emerging Consumer Opportunities in CPG

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Webinar

Immersive Technology-The New Retail Reality

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EBOOK

Road to Data-Driven New Retail

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WHITE PAPER

Product Information Management? Product MDM? Or Both?

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PRODUCTS

Driving digital transformation in retail

Execute your retail business initiatives and solve your most pressing data challenges with the industry’s leading products.

Master Data Management

Delivers reliable business-critical data so you can optimize operations and make informed decisions.
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Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.
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Customer 360 Insights

An intelligent customer data platform to transform, segment, and analyze customer information.
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Product 360 (PIM)

Manage complex product content across distribution channels and at scale.
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Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.
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Data Privacy

Intelligently discover, classify, and analyze all your sensitive data.
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Cloud Services

Reimagining iPaaS with critical end-to-end cloud data management and a microservices architecture
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Data Integration

Multi-cloud on-premises intelligent, automated data integration.
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Leading retail organizations choose Informatica. See why.

See Success Stories