Ethical email marketing means avoiding a bad sender reputation. And GuideSpark’s approach to improving the health of its email address database speaks volumes. That allows GuideSpark, a SaaS communications platform, to go about its business of helping employers engage their employees with customized content on complex topics like benefits, compensation, health and financial wellness, and onboarding programs.
“Because the GuideSpark email address database is growing exponentially, it’s even more important that we’re on top of database health. Much like marketing automation, email verification and hygiene is something everyone needs to do.”
Jessica Kao