Project Management Institute (PMI) is the world's leading association for the project management profession.
“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”
Business Need
- Build better member profiles to increase engagement and value
- Support CRM modernization within 90 days
- Use a cloud solution to speed deployment and reduce costs
Challenges
- Deliver a valuable, engaging, and personalized member experience by better understanding our members
- Capture member demographics to provide relevant services and offer in-person services located in proximity to members
- Streamline acquisition and application integrations to accelerate PMI's business and digital transformation
Solutions & Results
- Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems
- Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.
- Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service
- Achieved an order-of-magnitude improvement in customer data
- Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community
- Established a scalable and flexible foundation to support significant global growth
- Established a comprehensive view of member data to guide the personalized functionality of the digital platform
Products & Services
Informatica MDM – Customer 360 Solution
Gestione estratégicamente y comparta de forma segura información de clientes para conseguir una experiencia del cliente óptima.
Informatica Intelligent Cloud Services
Redefina las soluciones iPaaS con gestión de datos de cloud esenciales de principio a fin y una arquitectura de microservicios.
Informatica Data as a Service
Conecte de forma confidencial con sus clientes con datos de contacto verificados y enriquecidos.
Informatica Data Quality
Deliver clean, trusted data so all your projects meet your business objectives, regardless of the size, format, or platform of your data.
