Omnichannel Commerce

Use trusted, rich, and relevant content to develop an informed and engaging
customer experience.

Customer experience
defines your success

Customer experience defines a company’s success. It is often considered more important than the product itself or the price. But manufacturers, retailers, and distributors frequently have to deal with different siloed systems across different teams and regions, which may result not only in a bad customer experience, but also in slow product introductions, operational inefficiencies, and incomplete, fragmented, and inconsistent product information. In some cases—such as in the food or healthcare industry—it can also lead to compliance issues.

See how Kmart Australia transformed into a true omnichannel retailer and quadrupled online sales.

All in the relationships

As organizations mature in their use of business-critical data, they typically look to take advantage of a 360-degree view of their customer, product, and supplier data by identifying relationships among different aspects of the data for advanced analytics, competitive advantage, or upsell/cross-sell. They streamline collaboration across channels, regions, and lines of business to ensure every customer interaction and employee decision is based on the highest quality data.

End-to-end information value chain

Informatica’s omnichannel customer experience solution consists of modular and seamlessly embedded business applications fueling your end-to-end information value chain with master data from your suppliers, products, and customers. Designed for the business, it streamlines workflows and collaboration with role- and task-based centralized access to relevant content. As a result, all departments, regions, and stakeholders will more effectively manage and collaborate on rich product content for an informed and engaging customer experience.



Customer Success Stories

Unilever provides rich, online product content to drive...

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KLiNGEL Drives Omnichannel Strategy with Rich Product...

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PUMA Competes to Win with a 360 Degree Product View...

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Related Solutions

Deliver Single View of Business-Critical Data

Provide a trusted view of all data to ensure that decisions and processes leverage the best available information.

Engage Customers

Fuel interactions with relevant, personalized, and timely information to increase customer loyalty and grow revenues.

Simplify Supplier Onboarding

Centrally manage supplier relationships, ensure compliance, and assess performance and risk

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