Station Casinos, Inc. is the leading provider of a total casino experience in Las Vegas. Its 18 casinos and hotels are regional entertainment destinations and include such amenities as restaurants, entertainment venues and convention/banquet space, as well as traditional casino gaming offerings.
“Station Casinos is moving to a position of customer centricity with Informatica. The technology allows us to align service levels to customer value to drive deeper, long-term, and profitable relationships. It improves business agility and speed to better meet gaming customer needs and gain a competitive advantage. And it enables Station Casinos to make relevant cross-sell and up-sell offers to customers.”
Business Need
- Fierce competition in the entertainment capital of the world, makes it imperative to target, acquire and retain guests more effectively than other venues.
- Understand more about the value of each guest: learning whether a customer spending $50 on the slot machines was as valuable as a customer spending $50 on a blackjack tables.
Challenges
- Understand customer trends, usage patterns, and overall experience at the casinos.
- Piece together a single view of customer data across different gaming services and locations.
- Ensure a customer name is not duplicated in any of the systems
Solutions & Results
- Increased monthly slot revenues by 4%.
- Cut monthly $13 million slots promotion budget by $1 million.
- Lowered marketing production and processing expenses by $500,000 per month.
- Reduced data input error rate from 80% to 1%.
- Reduced database marketing reinvestment costs by $1 million per month.
- Increased guest retention rate from 72% to 86% in four months.
- Increased new member acquisition rate by 160% in 12 months.
- Helped deliver a rewarding experience guests want to share with others and return to again and again.
Products & Services
Informatica PowerCenter Pushdown Optimization Option
Optimizes database assets by “pushing down” data transformation processing into any relational database.
Informatica PowerCenter Advanced Edition
Standardizes data integration at an enterprise level, across numerous projects and departments.
Informatica PowerExchange Change Data Capture Option
Captures changes as they occur so that IT can deliver up-to-the-minute data to the business.
Informatica Data Quality
Achieves pervasive data quality for all stakeholders, projects, applications using a single, unified platform.
Informatica Data Explorer
Finds hidden risks, pinpoints structural issues, and stops quality problems from spreading in data.
Informatica Address Verification
Parses, cleanses, verifies & standardizes global address data and appends country codes for global address validation.
Global Geocoding
Get accurate global latitude and longitude data so you know exactly where your customers are located.
