The Chicago Cubs is a baseball team in the National League Central division. Legend says that during the 1945 World Series, a curse was placed on the team after the owner of the local Billy Goat Tavern and his goat were asked to leave. The team didn’t play in a World Series until it won in 2016.
“By choosing Informatica for enterprise data management, we’re in a great position to make sure that people have experiences that will keep them lifelong Cubs fans.”
Business Need
- Engage fans with richer, more entertaining experiences.
- Direct more revenue into maintaining a winning team.
- Maximize marketing opportunities at ballpark and other adjacent properties.
Challenges
- Integrate data from 24 sources, including on-premises and cloud applications.
- Keep data quality high for accurate, targeted marketing.
- Leverage Wi-Fi, social media, ticketing, and CRM data for advanced analytics.
Solutions & Results
- Manage large data streams from online ticketing to game-day experiences with Informatica Big Data Management.
- Use Informatica Data Quality to cleanse and improve third-party data with Informatica PowerCenter for data integration.
- Deliver fan experiences more effectively, strengthening brand loyalty.
- Use Informatica Cloud Data Integration to integrate data from cloud applications, including Salesforce.
- Opening up new lines of revenue with a single view of every fan.
- Making faster, more profitable decisions about ticket and product pricing.
Products & Services
Big Data
Ingest, prepare, catalog, master, govern, and protect your big data to deliver successful data lakes to make business decisions based on new, accurate, and consistent insights.
Intelligent Cloud Services
A next-generation iPaaS, re-imagined for new hybrid data management challenges with a microservices architecture.
Data Quality
Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.
