Headquartered in Malaysia, Etiqa is a subsidiary of Maybank Group, one of Asia’s leading banking groups. The company prides itself on being a true multichannel provider of life and general insurance services and Takaful products, delivered through its 24,000-strong agency network, more than 27 branches, and over 400 Maybank branches.


“Informatica and Emerio gave Etiqa a platform, which is built for the future. Besides delivering a powerful platform for MDM, we also have the flexibility to conduct data integration, profiling, migration and other processes—all within the same platform. It’s a game-changer.”

— James Lee, Head of Channel Applications & Enterprise Architecture, Etiqa


Business Need

Gain a better understanding of customer needs and preferences.

Deliver a service experience that rewards customer loyalty.

Increase market competitiveness



Mergers and acquisitions created a siloed view of insurance customer relationships.

Fragmented customer data undermined quality of service delivery, and diminished opportunity for incremental revenue generation.


Solutions & Results

Maintained price and product competitiveness following Malaysian insurance market detariffication.

ACORD-compliant MDM solution reduced cost and complexity of insurance industry integration.

Helped attract and retain policyholders, grow revenue, and deliver a more rewarding service experience.

Transformed product-centric view to a single, holistic, and trusted customer centric view.

Supported robust data governance and maintained trustworthiness of data.

Underpinned customer web portal, for enhanced customer satisfaction, social selling and increased cross- and up-sell opportunities.


Products & Services

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.

Data Quality

Provides all your projects and initiatives with clean, trusted data to meet your business objectives.

Data Integration

Great data at your fingertips—combined from many different sources into a single application.

Success Stories

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