Etiqa

Headquartered in Malaysia, Etiqa is a subsidiary of Maybank Group, one of Asia’s leading banking groups. The company prides itself on being a true multichannel provider of life and general insurance services and Takaful products, delivered through its 24,000-strong agency network, more than 27 branches, and over 400 Maybank branches.

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“Informatica and Emerio gave Etiqa a platform, which is built for the future. Besides delivering a powerful platform for MDM, we also have the flexibility to conduct data integration, profiling, migration and other processes—all within the same platform. It’s a game-changer.”

— James Lee, Head of Channel Applications & Enterprise Architecture, Etiqa

Business Need

Gain a better understanding of customer needs and preferences.

Deliver a service experience that rewards customer loyalty.

Increase market competitiveness

Challenges

Mergers and acquisitions created a siloed view of insurance customer relationships.

Fragmented customer data undermined quality of service delivery, and diminished opportunity for incremental revenue generation.

Solutions & Results

Maintained price and product competitiveness following Malaysian insurance market detariffication.

ACORD-compliant MDM solution reduced cost and complexity of insurance industry integration.

Helped attract and retain policyholders, grow revenue, and deliver a more rewarding service experience.

Transformed product-centric view to a single, holistic, and trusted customer centric view.

Supported robust data governance and maintained trustworthiness of data.

Underpinned customer web portal, for enhanced customer satisfaction, social selling and increased cross- and up-sell opportunities.

Products & Services

Informatica MDM

The true end-to-end MDM solution tackles complex issues head-on with complete and accurate views of complex business-critical master data and relationships.